Marketing Game Manager Job at Warner Bros. Entertainment Group - Chicago, IL

JOB RESPONSIBILITIES
    * Ensures they are integrated into all relevant aspects of the game development process. Uses marketing concepts and intelligence to inform development decisions and maximize product success.
    * Continually evaluates market intelligence, consumer patterns, and the competitive landscape for product strategies and insights. Commissions research and testing to identify commercial strengths and challenges. Exploits this information throughout the development process to recommend adjustments that will ensure product viability and proper market positioning.
    * Works closely with other functional areas across WBIE (e.g. Brand Managers, PR, Product Marketing, Trade Marketing, Sales, etc.) to develop and facilitate successful consumer, trade, and media marketing tactics throughout the development cycle.
    * Envisions and conceives marketing assets that will differentiate WBIE product, demonstrate product strengths, and create consumer excitement. Works with development staff to produce high-quality marketing assets for editorial, packaging, advertising, game manuals and other uses.
    * Oversees the aggregation and dissemination of marketing assets for use by a world-wide marketing organization.
    * Oversees and cultivates WBIE’s brand image and reputation via an online presence.
    * Identifies, develops and executes strategies for establishing and growing online communities around WBIE brands and titles.
    * Reviews new intellectual property opportunities under consideration by WBIE and provides evaluation and analysis to Senior Management regarding consumer viability.
    * Ensures effective communication between development and marketing staff at all phases of the product lifecycle. Identifies and implements communication vehicles and process improvements to ensure successful orchestration of marketing and development activities.
    * Trains Producers and other development staff on best practices for demonstrating product to external parties. Where appropriate, serves as product spokesperson and demonstrates product to significant audiences.
JOB REQUIREMENTS
    * Bachelor’s degree in Marketing, Communications, Business or related field required.
    * MBA preferred.
    * 8+ years marketing experience within a product development organization required.
    * At least 3 years experience within the videogames industry preferred.
    * Prior experience working for (or closely with) a game developer preferred.
    * Must have thorough understanding of the game development process and cycles.
    * Requires a strong competitive knowledge of the games market (e.g. past and current game feature sets, title performance, marketing tactics, etc.).
    * Excellent communication skills required, both written and verbal. Must be able to manage communications effectively across a worldwide organization.
    * Must have strong organizational skills and be able to manage multiple competing products simultaneously.
    * Must be collaborative and an effective negotiator.
    * Must be a resourceful and creative problem solver.
    * Requires a self -starter with high level of initiative.
    * Strong sense of ownership required.

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